Advertising overload in MRT: a lesson for marketeers
The newly inaugurated metro rail has become the canvas for a marketing strategy that teeters on the brink of visual overload. The pervasive spread of advertisements of a certain refrigerator brand, plastered over every conceivable surface within the metro's interiors, has sparked a debate on the essence of tasteful advertising in public transportation - a conversation the
Source: thedailystar.net