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当精品咖啡"沦"为快消品-钛媒体官方网站

当精品咖啡"沦"为快消品-钛媒体官方网站
tmtpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmtpost.com Daily Mail and Mail on Sunday newspapers.

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当精品咖啡"沦"为快消品- DoNews专栏

但重要的是，咖啡产业供应链的逐渐成熟降低了品牌的准入门槛，例如成熟的烘焙工厂、成体系的咖啡师培训以及云南咖啡豆种植的日益标准化，则是精品咖啡市场有望迎来爆发期的根本原因。
2、精品咖啡“快消化”
无论是速溶咖啡还是以星巴克为代表的商业咖啡，在茶文化盛行的中国市场，都算是舶来品。因此在早期教育市场阶段，喝咖啡一度显得很有格调。
在品鉴不同品类的咖啡时，更是产生了隐形的“鄙视链”。例如站在金字塔顶端的是手冲咖啡，之下便是意式咖啡、美式咖啡、奶咖、挂耳咖啡，速溶咖啡被认为损失了咖啡风味，居于金字塔塔基。
但随着瑞幸以“割美国人韭菜”的形式补贴中国消费者，将咖啡价格锚定到20元左右，中国咖啡市场才真正开始走向大众化，而非文艺的小众游戏。
换言之，精品咖啡消费已� ....

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