LPL Adds Lead Gen Service SmartAsset To Affinity Program
LPL Adds Lead Gen Service SmartAsset To Affinity Program SmartAsset is partnering with LPL Financial to offer discounted lead generation tools to the independent broker/dealer's advisors. Lead generation provider SmartAsset is now a part of LPL Financial’s Vendor Affinity Program, according to an announcement from SmartAsset. With its addition to the curated network of third-party vendors, SmartAsset joins SmartVestor and WiserAdvisor in offering its lead generation services to LPL-affiliated advisors at a discounted rate. SmartAsset matches investors with “fiduciary financial advi...