Detailed text transcripts for TV channel - MSNBC - 20120708:11:43:00
>> my best investments so far have been in companies that had no traction. finding pinterest, they had no traction. >> thank you so much for participating on the panel, coming on the program and we'll see you back in the studio hopefully sometime soon. >> thanks. >> we've spoken a lot on this show about how to create a brand. but then once you create it, how do you gain traction with the brand? it is one of the big topics at the "new york times" small business summit. we have a panel to talk about it here. adam rich is the co- founder of the popular online shopping and restaurant site thrill l...