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Beauty Executive Robin Mason Joins Firmenich as President, Fine Fragrance North America USA - English Share this article Share this article GENEVA, May 10, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, announces the arrival of Robin Mason as President, Fine Fragrance North America, effective June 14, 2021. Mason will lead Fine Fragrance operations in the region, with responsibility for creation, sales, marketing, fragrance development, technical development and innovation. Robin Mason, President, Fine Fragrance North America, Firmenich (PRNewsfoto/Firmenich) Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. She will bring a new perspective to the Fine Fragrance business, and help drive innovation and ....