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Bridgestone has now invested more than $100m in guayule research, as part of its effort to deliver 100 per cent renewable tires by 2050
Bridgestone plans to invest an additional $42 million to establish commercial operations for planting and harvesting guayule at scale, with additi...
Jimmie Johnson will compete in the Bommarito Automotive Group 500 1.25-mile oval race Aug. 20 at World Wide Technology Raceway in Madison. Watch live on USA Network.
As part of its commitment to accelerating the use of sustainable technologies in the NTT INDYCAR SERIES, Bridgestone Americas (Bridgestone) has developed an all-new race tire with a sidewall made with natural rubber derived from the guayule desert shrub. Bridgestone made the competition debut of these Firestone Firehawk alternate race...
Bridgestone’s cultivating an alternative source of tire rubber and has put it to the test in IndyCar