Search Engine Optimization Checklist (PDF) — Smashing Magazine
Prioritizing Metrics Online metrics are almost limitless. Like, literally. They just won’t stop. Numbers are useful, but if you’re not careful they’ll be the ones calling the shots rather than you. Don’t let KPIs be the tail that wags the dog. Work out what your priorities are, how you can measure progress, and the limitations of the available data. The answers to these questions vary from site to site. Lighthouse for automated web page audits Timeframes Goals border on meaningless if you don’t have a time frame for them. It doesn’t have to be the be all and end all (SEO never sto...
Source: smashingmagazine.com