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Even though the Bob Marley--One Love biopic, which opens worldwide today is mainly set in London and portrays Jamaica in a rather unfavorable light, it is providing a positive boost to Jamaica tourism, says Jamaica's tourism minster Edmund Bartlett.
KINGSTON, Jamaica - Tourism Minister Edmund Bartlett says Jamaica must leverage its rich cultural heritage through the performing arts to enhance and diversify the tourism product. He noted that while the island’s natural attractions have been drawing visitors for decades “it is time to recognise the untapped potential lying within the realms of the performing arts”. “The country has witnessed a global shift in travel preferences to more experiential tourism,...