A Rough Ride Once the leader in SUVs, Mahindra has lost its crown. The company is resetting its gameplan to stay clear of me-too products, replacing them with vehicles intrinsic to its DNA. Can it rise again? The new decade was barely a couple of hours old when India's utility vehicle major Mahindra and Mahindra and US carmaker Ford decided to put off their joint-venture plans. The two companies had been trying to cobble together a wide-ranging partnership since October 2019 that would have seen Ford exit the Indian market, leaving its assets in the JV with Mahindra. For a variety of reasons ...