Dentsu releases new global report on web tracking and privacy
July 5 2021, 3:26 pm | BY Lynchy | No Comments The media arm of dentsu international publishes the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation & First-party Data Usage, Performance Measurement and Preparing for the Deprecation of Third-party Cookies. G...
Source: campaignbrief.com