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Quantum Metrics Taps Into CX Insights, Pega Focuses on First-Party Data, More News - Vimarsana News

Quantum Metrics Taps Into CX Insights, Pega Focuses on First-Party Data, More News

Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.

ITC executes 83% of campaigns using first-party data - Vimarsana News

ITC executes 83% of campaigns using first-party data

The company has been able to produce over 3,000 content assets with the help of marketing command centres, Sixth Sense in the last one year

4 Ways For B2B Marketers To Future-proof Their Strategies Ahead Of Cookie Deprecation - Vimarsana News

4 Ways For B2B Marketers To Future-proof Their Strategies Ahead Of Cookie Deprecation

B2B marketers are too often left out of the cookie conversation, but they too face major hurdles to delivering personalized content and measuring campaign success in the post-cookie world. Matt Yorke, global chief revenue officer at Foundry, spells out four tactics for B2B brands to adopt today to maximize the effectiveness of future targeting and measurement.

Global Contextual Advertising Markets Report 2022-2026: - Vimarsana News

Global Contextual Advertising Markets Report 2022-2026:

Dublin, May 17, 2022 (GLOBE NEWSWIRE) -- The "Contextual Advertising - Global Market Trajectory & Analytics" report has been added to...

Context, cooperation and evolution: what we learned at ATS Madrid 2022 - Vimarsana News

Context, cooperation and evolution: what we learned at ATS Madrid 2022

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district,