Festive season brings USD 13 bn opportunity for e-tailers, non-metro sellers get more Diwali orders: Report, ET Retail
Shiprocket estimates the Indian e-commerce opportunity will be at a staggering USD 13-billion for the Indian MSMEs during the festive season, it said. Observing that as much as 56 per cent of its order volume originates from non-metro cities, the platform said this underscores the rapid adoption of online shopping and digital transactions in smaller towns and rural areas.
Source: indiatimes.com
