SANTA BARBARA, Calif. - Support local. Shop local. William Santoro of Montecito holding worthless gift card (Herb Tuyay/KEYT) It is a pandemic mantra folks in Santa Barbara have practiced for the past year. But, as one man learned, that slogan should come with a warning: 'Let the Buyer Beware.' "The Enterprise Fish Company is one of our favorite restaurants for many years," said William Santoro, a resident of Montecito. That consumer warning comes as a painful reminder for Santoro, like a slap in the face with a cold fish. It can happen with any type of retailer, large or small, local or ...