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Article content BRUSSELS — Alphabet’s Google won EU antitrust approval on Thursday for its $2.1 billion bid for Fitbit after agreeing restrictions on how it will use customers’ health related data. The deal had triggered criticism from privacy advocates on both sides of the Atlantic, consumer organizations and Google rivals about the company’s market power and the use of people’s health data in targeted advertising. We apologize, but this video has failed to load. Try refreshing your browser, or Google wins EU antitrust nod for $2.1 bln Fitbit deal Back to video Fitbit, once the l...

The EU Commission Approves Google's Acquisition of Fitbit though Subject to Strict Conditions   In November 2019 Patently Apple posted a report titled "Google's Parent Company Announces Acquisition of Fitbit." The acquisition was announced after the company had a big Q3 2019 earnings miss. The $2.1 billion price tag bought Google a dedicated team to advance their Pixel Watch plans which have been rumored for years. With Fitbit and Alphabet's finances, they may be able to put together a product line that might be able to challenge Apple Watch down the road.   Today, Google finally won Europe...

Google acquired Fitbit back in November last year in a deal valued at $2.1 billion. Following the acquisition, the deal fell under the regulatory scanner over antitrust concerns and data privacy, after which the European Commission launched an investigation to assess the risks of data misuse for targeted ads and how it will affect the competition. Today, the European Commission has given its formal approval to the deal, while putting certain restrictions on Google over how user data should be handled.  Google will not use health data for targeted ads “We can approve the proposed acquisiti...

Share Following months of regulatory investigation, the European Commission has officially signed off on Google's $2.1 billion purchase of health-wearable-maker Fitbit. Still, the go-ahead is contingent on a handful of commitments from the tech company that focus on its competitive practices across advertising, digital health APIs and smart device interoperability. "We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive," Margrethe Vestager, the Comm...

Google wins EU competition approval for Fitbit deal Updated / Thursday, 17 Dec 2020 15:08 Google has agreeing restrictions on how it will use Fitbit's customers' health related data Alphabet's Google has today won EU competition approval for its $2.1 billion bid for Fitbit after agreeing restrictions on how it will use customers' health related data.  The deal had triggered criticism from privacy advocates on both sides of the Atlantic, consumer organisations and Google rivals about the company's market power and the use of people's health data in targeted advertising.  Fitbit, once the le...