Are 'finfluencers' a real threat to professional financial advisers?
Advice provided on social media by finance-focused influencers known as ‘finfluencers’ is undoubtedly on the rise. Whether it is tax advice on Instagram or estate planning on TikTok, the opportunity to promote financial products or services online is vast. Sahar Nazir asks if finfluencers are advisers’ allies or adversaries…
Source: professionaladviser.com