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Are 'finfluencers' a real threat to professional financial advisers? - Vimarsana News

Are 'finfluencers' a real threat to professional financial advisers?

Advice provided on social media by finance-focused influencers known as ‘finfluencers’ is undoubtedly on the rise. Whether it is tax advice on Instagram or estate planning on TikTok, the opportunity to promote financial products or services online is vast. Sahar Nazir asks if finfluencers are advisers’ allies or adversaries…

Advisers urged to use social media to 'confront real issues' - Vimarsana News

Advisers urged to use social media to 'confront real issues'

Financial advisers should be using social media to tackle real issues and demonstrate their values online, according to the Financial Technology Research Centre and Protection Guru founder Ian McKenna.