Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings
Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness DALLAS, Dec. 6, 2021 /PRNewswire/ -- Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata's advertising solutions offerings within the Dynata Platform,...
Source: asiaone.com
