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Salesforce Connections 2024 - "Commerce should not be an island" - how customers are personalizing commerce and making sense of Copilots - Vimarsana News

Salesforce Connections 2024 - "Commerce should not be an island" - how customers are personalizing commerce and making sense of Copilots

Salesforce Connections 2024 brought the AI conversation to a head - via a customer-facing Copilot for Shoppers demo I've featured here. But for Commerce...

Leading Streetwear Retailer, SNIPES, Launches Poq-Powered Mobile Commerce Apps - Vimarsana News

Leading Streetwear Retailer, SNIPES, Launches Poq-Powered Mobile Commerce Apps

SNIPES launches shopping apps with native mobile app provider to support its digital growth NEW YORK, Feb. 9, 2022 /PRNewswire/ -- Leading sneaker and streetwear retailer, SNIPES, has launched

How a shoe retailer built up its first-party data using emailed receipts - Vimarsana News

How a shoe retailer built up its first-party data using emailed receipts

During the pandemic, retailers quickly had to find ways to keep customers safe — a process that led many companies to rethink how, and what, they were able to touch and feel before purchasing. For shoe retailer Snipes, that meant emailing receipts to shoppers for in-store purchases. Those emails have become a tool in teaching customers to become omnichannel shoppers. Snipes started using the e-receipt tech platform FlexEngage in November of last year after a three-month-long pilot program with 20 of its U.S. stores, including those in Philadelphia and New York. The goal for in-store adoptio...