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CineCov brand from Wieden+Kennedy inspired by "the essence of cinema"


June 4, 2021
12:53 pm
Wieden+Kennedy (W+K) has revealed the branding for CineCov, a film festival launching this summer to coincide with Coventry’s City of Culture programme of events.
CineCov has been developed by Flatpack Projects, and aims to turn “the whole city” into a cinema with pop-up screenings. More than 150 will take place over the next 12 months in parks, community centres, towpaths and churches.
“A permanent fixture of Coventry’s cultural scene”
W+K London senior designer Justin Hallstrom has led the project. He explains the brief was to create a brand that could both stand solo, while also being a strand in the year-long City of Culture celebrations. ....

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