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Americans don't buy Fiats. But Fiat hopes to charm the US with the “immersive Italian experience" of its new Fiat 500e – Stellantis's first all-electric car in the US.
The Fiat 500e is a tiny, lightweight battery electric vehicle with a range of 149 miles and a starting price of $34,095. The EV will be available in North America in early 2024.
The media event “FIAT, THE FUTURE IS ON TRACK” was held at La Pista 500: the famous Lingotto rooftrack by Olivier Francois, FIAT...
/PRNewswire/ -- Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday,...
For the first time in its 111-year history, Alfa Romeo will launch a global advertising campaign. You would expect that the Italian marque previously had such a campaign in its history at some point, but it appears that Alfa did not. Well, with the 2021 United States Grand Prix, that is about to change.