After rough Q2, Devyani International awaits demand rebound
Same-store sales performance of Devyani’s core brands KFC and Pizza Hut has been subdued in recent quarters.
Source: livemint.com
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Devyani waits for a demand seasoning
The quick service restaurant operator has noted a sequential demand uptick in Q1FY24 led by Indian Premier League, summer vacations and festivals.
Source: livemint.com
When Pizza Hut ordered a delivery-first strategy
A year into its delivery-focused strategy, CMO Neha DK talks about the brand’s 90% digital media spends, balancing its delivery app with aggregators, and its increasing store count.
Source: afaqs.com
Inflation risk shrinks Devyani International platter
Devyani International, the largest franchisee partner for YUM! brand in India, is introducing pocket friendly options to protect volumes from faltering in a high inflation environment. One of its three core brands, Pizza Hut, has introduced the Flavour Fun range of pizzas starting at ₹79 to make their offering a value for money product.
Source: livemint.com
Pizza Hut's 'Shut Up and Take My Money' campaign aims to promote its new Flavour Fun range: Best Media Info
Best Media Info: The pizza range and the campaign are targeted at Gen Z, especially the college goers and early jobbers| Ad Craft News
Source: bestmediainfo.com