New Bethesda athleisure store sells comfort, support and luxury
Flex All Day, Upper Northwest D.C. resident Sydney Rosenburg's lifestyle boutique, focuses on fitness wear made for women, by women
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Flex All Day, Upper Northwest D.C. resident Sydney Rosenburg's lifestyle boutique, focuses on fitness wear made for women, by women
Share A number of popular DC-based brands will be part of a new “retail lab” set to open in Georgetown on March 17. Concept 31/M, the first such facility in the Washington area, will feature jewelry designers Isabel Alexander and Kicheko Goods, sandal company Laiík, and athleisure line Flex All Day. The idea is that brands will rotate in and out of the space—a 22,000-foot property that used to house a Brooks Brothers—in 30- to 90-day short-term leases. The experimental space, run by real estate development firm, EastBanc Inc. at 3077 M Street, will accommodate between six and eigh...