Austin's Waterloo Sparkling Water jumping into Walgreens, CVS and more
Nine months after being acquired by a New York private equity firm, Waterloo Sparkling Water is making a splash at thousands of new stores. The Austin-based maker of carbonated water is adding 3,000 stores to its distribution, which brings its reach to 15,500 locations in all 50 states. "April and May is when (retailers) have reviews and schedule what will go into their stores, and we're always very humbled every time we get chosen," said Waterloo CEO Jason Shiver. "We're growing so fast at Target that they've decided to double our shelf presence." In addition to expansion at Target, Waterl...
Source: statesman.com