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iTWire - WordPress to treat Google's new ad-tracking tech as a security issue


WordPress to treat Google s new ad-tracking tech as a security issue
Monday, 19 April 2021 08:32
WordPress to treat Google s new ad-tracking tech as a security issue
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Image by Kevin Phillips from Pixabay
The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Google s new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working.
A post from a core developer, who goes by the moniker Carike, on Sunday cited the
explanation provided by the Electronic Frontier Foundation about FLoC, in which it described the technology as a terrible idea . ....

Electronic Frontier Foundation , Content Management System , Adtracking Technology , Federated Learning Of Cohorts , Sam Varghese , மின்னணு எல்லை அடித்தளம் , உள்ளடக்கம் மேலாண்மை அமைப்பு , சாம் வர்கீஸ் ,

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iTWire - Google begins trial of experimental tech for ad targeting


iTWire
Google begins trial of experimental tech for ad targeting
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Google has begun a trial of its experimental new technology for ad targeting, known as Federated Learning of Cohorts, selecting a random set of users without notifying them, the Electronic Frontier Foundation, an organisation that fights for digital rights, says.
A blog post by EFF staff technologist Bennett Cyphers said the only way people could opt out at the moment was by disabling third-party cookies.
We’ve been told that the trial is currently deployed to 0.5% of Chrome users in some regions – for now, that means Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the US, he wrote. ....

New Zealand , Bennett Cyphers , Chrome Sync , Federated Learning Of Cohorts , Electronic Frontier Foundation , Ad Targeting , Sam Varghese , புதியது ஜீலாந்து , பென்னட் சைபர்கள் , குரோம் ஒத்திசைவு , மின்னணு எல்லை அடித்தளம் , சாம் வர்கீஸ் ,