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96% of iOS users in the US turned app tracking off after the 14.5 update Only 4% of US users on iOS allowed app-tracking after the update. (Source: Flurry Analytics) The latest version of iOS (14.5) introduced App Tracking Transparency, a new set of dialog boxes that informs the user whenever an app wants to track their activity across the UI and that they can prevent this if they wish. According to new research, its uptake skyrocketed to 88% worldwide, and 96% in the US, within 1 week of the update's release. Internet of Things (IoT), iOS, Wearable, Ticker  Some apps on iOS are capable o...

These stats are U.S.-specific, but I’d expect Canadians to be closely following the trend as well. When Apple finally released iOS 14.5 in late April, the key new feature included in the update was ‘App Tracking Transparency.’ This allows users to choose if they want to allow developers to share their data with advertising companies. This means Facebook is still scraping your data, but it can’t track you across multiple apps and services that it doesn’t own. In simple terms, enabling App Tracking Transparency results in you seeing fewer targeted ads. You can read more about it in ou...

  An ongoing analysis of Apple's App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April. According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users. Rates increase when taking other countries into account, with some 11% of 5.3 million daily users opting in to...

An ongoing analysis of Apple's App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launched in April. According to Flurry Analytics, which has been tracking daily opt-in and opt-out rates following the launch of iOS 14.5 late last month, roughly 4% of daily users in the U.S. are allowing apps access to their Identifier for Advertisers (IDFA) tag. The figure is based on a sampling of 2.5 million daily mobile active users. Rates increase when taking other countries into account, with some 11% of 5.3 million daily u...

The Privacy Revolution: Few iPhone Users Allow Apps to Track Them May 7, 2021 13:57 GMT      Few people agree to let apps track them Apple has released the App Tracking Transparency policy with the debut of iOS 14.5 a few weeks ago, and since then they are basically allowed to choose whether they want or not to let apps track them across other apps and websites. And statistics provided by Flurry Analytics, whose code is being used in over 1 million apps, show that few people actually agree to be tracked. In other words, most people block apps from tracking them, so the debut of Apple’...