Ad networks were right to be horrified by Apple's App Tracking rules
Chris Davies - May 7, 2021, 10:32am CDT iPhone users have overwhelmingly been denying apps the ability to track data for advertising, new research suggests, with App Tracking Transparency apparently delivering a worst-case-scenario for personal data brokers. Added in iOS 14.5, which was released to iPhone in late April 2021, the new system requires app-makers to request explicit permission from users before they can share any data collected on them for targeting and advertising purposes. Apps that do wish to do that must show a pop-up message with two clear options. If you...