Bauer's bet on making print a major part of the e-commerce funnel
Bauer's partnership with Phuzion aims to make print a bigger part of the e-commerce funnel E-commerce has seen years’ worth of growth in a short few months. Consumers, stuck at home, have rapidly become habituated to purchasing online, which has benefited online marketplaces and publishers with strong affiliate and e-commerce programs of their own. But for publishers with a strong print portfolio the question has become how they can use those print products to open the funnel to e-commerce revenue without being too interruptive. Bauer is betting on the advancement of image recognition techn...