The Drum | KLM Pulls 'Fly Responsibly' Ads After Greenwashing Lawsuit
The Dutch airline has scrapped an ad campaign telling customers to ‘Fly Responsibly’ after law firm Client Earth accused it of greenwashing.
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The Dutch airline has scrapped an ad campaign telling customers to ‘Fly Responsibly’ after law firm Client Earth accused it of greenwashing.
Climate litigation has become an increasingly popular tool for a diverse range of groups promoting their interests in relation to climate change…
Airline operators are those least likely to be believed when making environmental claims, with 35% of Brits admitting to being sceptical.
This year’s UN Climate Conference, Cop27 took place against a backdrop of an energy crisis and confirmation that the world is not doing enough to tackle carbon emissions and protect the future of our planet. With urgency being the buzzword from environmental experts, consumers are expecting businesses to take rapid responsibility and as importantly, share transparency around the steps they are taking. A survey from Tripadvisor shares how tourists are already taking action themselves. 62% of travellers are opting for more environmentally friendly hotels, food, and transportation and 69% said...
By failing to acknowledge our industry’s flaws, we could hinder meaningful progress on real issues going forward — namely, making sure carbon offsets actually contribute to reducing GHG emissions.