Apparel: The silent component in Royal Enfield's marketing strategy
Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
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Mohit Dhar Jayal, chief brand officer, reveals that the apparel business witnessed 2x growth compared to last year.
Royal Enfield secures trademarks for 'Guerilla 450' and 'Goan Classic 350', hinting at the development of new motorcycles or variations. Spy shots of the Goan Classic show possible cosmetic upgrades over the regular Classic 350.
While Royal Enfield has not revealed the prices, the company may make the announcement in the near term
According to a media report, Royal Enfield has made significant progress on its brand-new electric platform. There are two models currently being developed – codenamed L1A and L1K, with the former expected to carry the 'Flying Flea' badge.
The free two-day event returns to Swansea this July