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Optimal Audio simplifies commercial audio with seamless new ecosystem 20th April 2021 Optimal Audio, a new commercial audio brand promising a simplified ecosystem of products, has been launched by Focusrite Group. In development for three years, the brand announced its arrival with an online event, during which Focusrite Group CEO, Tim Carroll declared Optimal Audio part of a long term strategy. Its mission is to “simplify the unnecessarily complex world of commercial audio,” said Carroll. “Now that the world is returning to some sort of normality, the timing couldn’t be better to lau...

Focusrite Group to Launch New Commercial Audio Brand – Optimal Audio A new commercial audio brand will be introduced to the market on 20th April, when Focusrite plc launches Optimal Audio at a special virtual event. Optimal Audio will become the Focusrite Group’s seventh brand, adding to Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify. Whilst full details will be revealed at the event, Focusrite Group CEO Tim Carroll was happy to talk about Optimal Audio’s prospects: “It’s a rare privilege to create a brand from scratch. The commercial audio sector has gro...

Focusrite Group to launch commercial audio brand Wednesday, 17 March 2021 The new brand will be launched next month UK - Focusrite Group is launching Optimal Audio, a commercial audio brand that will join a stable that also includes Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify. The new brand will be introduced to the market on 20 April in a virtual event, for which interested parties can register here. “It’s a rare privilege to create a brand from scratch,” comments Focusrite Group CEO, Tim Carroll. “The commercial audio sector has grown consistently...

  Focusrite plc is a global music and audio products group that develops and markets proprietary hardware and software products. Used by recording professionals and musicians alike, its solutions facilitate the high-quality production of recorded and live sound. The Focusrite Group trades under six established brands: Focusrite, Focusrite Pro, Novation, Ampify, ADAM Audio and Martin Audio.   With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the music-making and audio recording industries. Focusrite and Focusrite P...

  Focusrite plc is a global audio and music products group that develops and markets proprietary hardware and software products.  Used by audio professionals and musicians, its solutions facilitate the high-quality production of recorded and live performance sound.  The Focusrite Group trades under six established brands: Focusrite, Focusrite Pro, Novation, Ampify, ADAM Audio and Martin Audio.   With a high-quality reputation and a rich heritage spanning decades, its brands are category leaders in the electronic music-making and audio music recording industries.  ...