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Retired educator models Jeff’s Granola business on Newman’s Own Updated Feb 17, 2021; Posted Feb 17, 2021 Jeff’s Granola founder Jeff Greim and his employee, Katherine Tapp, hold some of the granola that’s made with organic, all-natural ingredients in large batches at East Baking Co. in Holyoke. (JEFF’S GRANOLA PHOTO)Third Party submitted Facebook Share You’d have to be nuts to give away all the money you make as a small business owner. In fact, nuts are a key ingredient in the granola Jeff Greim makes and a reason he can donate thousands of dollars each year to charities across Western Massachusetts. ....