How are QSR brands fairing now? Upcoming research sheds light on customer sentiment since the arrival of COVID-19. Share Article The COVID-19 pandemic has fundamentally changed the world as we know it. Consumers are living differently, buying differently, and in several ways thinking differently. A new, large-scale consumer study conducted by Market Force Information is coming to reveal where these differences are, and how brands within the QSR industry can react. At present, some brands have continued to win with consumers, while others who were doing everything right now find themselves on ...