Foraged ingredients and craft bitters for sober-curious consumers
Article content It was a few months back that JoAnne Pearce was feeling the Ice-Olation Blues. Tired of pandemic lassitude and the ensuing uptick in drinking, the Edmonton-based graphic designer and marketing consultant became entranced with mocktails, non-alcoholic takes on classic cocktails. She began inventing booze-free, Halloween-themed drinks to entertain herself. Pleased with her results, she began uploading the photos onto social media, giving her the dopamine hit she once got from a glass of wine or a highball. “Getting all of those ‘likes’ on Instagram was my transfer addictio...
Source: edmontonexaminer.com