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Top News In Forrester Customer Data Strategy Today - Breaking & Trending Today

Why Building Trust Should Be #1 Focus Of B2B Marketers

New research from Forrester says the most important factor in whether companies will do business with you is "do they trust you?" Here are 7 levers to build that trust. ....

Ian Bruce , Asia Pacific , Building Trust Should Be 1 ,

GenAI to be embraced in 2024, despite scepticism

Forrester research shows many people will unknowingly adopt generative artificial intelligence, as more companies add it to their apps and products. ....

France General , South Korea , South Korean , Google Bard , Audrey Chee , Elon Musk , Paris Summer Olympics , Annual Global , Orrester Global 2024 Predictions , Audrey Chee Read , Enerative Ai , Artificial Intelligence , George Colony ,

The Imperative Of Customer Trust In 2024

Recent research from Qualtrics XM Institute paints a bleak picture of how much trust customers have in the brands they engage with. ....

Bruce Temkin , Matthias Goehler , Qualtrics Xm Institute , Head Of Qualtrics Xm Institute , Xm Institute , Experience Index , Cx Quality , Customer Trust , Customer Experience ,