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B2B Marketers Face A New Reality

According to Forrester, 75% of B2B marketers say that buyers are taking longer to commit to a purchase compared to a year ago. ....

Forrester Marketing , Buyer Behavior Takes , Toll On Revenue Growth , Marketing Survey , Frontline Marketing , Customer Obsessed Growth , Frontline Marketing Leaders For Lifecycle Revenue ,

B2B Leaders, Here's How To Capitalize On Experience-Led Growth

Experiences powered high-growth enterprise companies’ successes in 2022 and remained the primary strategy to grow during 2023, ....

Forrester Marketing , Marketing Survey ,

B2B Marketers: Choose Generative AI Progress Over Perfection

If 2023 was the generative AI (genAI) inflection point, 2024 will be the year that B2B marketers drive its adoption for better execution and impact. ....

Forrester Marketing , Action Over , Marketing Survey ,

Forrester - Marketers plan to invest more in technology and software

Martch to hit $215 billion by 2027. ....

Forrester Global Martech Software , Forrester Marketing , Global Martech Software , Marketing Survey ,

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm

Data Axle Recognized as a Notable Marketing and Sales Data Provider in Report by Independent Research Firm
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United States , Michael Iaccarino , Zeid Khater , Forrester Marketing , Solid Data Foundation For Augmented Intelligence , Data Axle , Sales Data Providers , Data Axle Chairman , Modern Data Terrain , Expert Guided Journey , Rock Solid Data Foundation , Augmented Intelligence , Analytics Survey , Marketing Survey ,