Live Breaking News & Updates on Fospha Attribution
Stay updated with breaking news from Fospha attribution. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Share this article Share this article LONDON and NEW YORK, April 27, 2021 /PRNewswire/ Fospha Marketing has announced the product release of Fospha Attribution 2.0, a major upgrade to its market-leading marketing measurement product. Designed for a privacy-safe world, uncompromised by increasingly limited user-level data availability, this release gives Direct-To-Consumer (DTC) brands the toolkit to measure the effectiveness of impressions, clicks and Above-the-Line advertising. Fospha Attribution 2.0 combines 1st party data, aggregated data from advertising platforms and cutting-edge machine learning to identify opportunities to increase return on advertising spend, reduce customer acquisition cost and grow revenue. The release, available now to new and existing Fospha clients, is especially timely following the latest iOS14 updates and their detrimental impact on in-platform measurement in social channels like Facebook. While legacy measurement solutions built ....