Winter occupancy shows promise, says BHTA
Tourism officials are upbeat about a promising winter season ahead, and are already outlining plans to address a weak summer 2023 through targeted marketing.With the industry currently suffering from a lower than usual summer period, Chairman of the Barbados Hotel and Tourism Association (BHTA) Renée Coppin reported on Friday that the association was in the final stages of developing a two-tiered campaign intended to capture what business it could for the remaining few weeks of the period and drive forward bookings for summer 2023.“The campaign will utilise bookbarbados.com as the primary c...
Source: barbadostoday.bb