CMOpinion: who's on your personal board of advisors?
CMOpinion: who’s on your personal board of advisors? In her regular Mumbrella column, Optus' head of marketing - CMO Melissa Hopkins urges marketers to look to and curate their support network in moments big and small. April 21, 2021 10:57 by MELISSA HOPKINS One of the greatest tools a CMO can have is their very own board of advisors. This board is rather informal with no quarterly board meetings, no money passed, no pre-reads or directorial responsibilities – in fact, I am not sure the members currently even know that they are part of my board of advisors. When leading any brand, parti...
Source: mumbrella.com.au