#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider
Lance Dodgen The company recently appointed Rapt Creative with creating digital campaigns for three of these. The agency already handles Windhoek Lager below-the-line, Miller Genuine Draught through-the-line, Sol through-the-line, Strongbow below-the-line and Fox Dry Cider below-the-line. "Over the past year we have worked closely with the Rapt team to develop and conceptualise below-the-line campaigns on the new Fox Dry Cider brand," said Dodgen. "Because of the ongoing growth of our partnership and the level of creativity emanating from the agency, I’m proud to now work with the team acro...
Source: bizcommunity.com