Barbie's world: Why the story and marketing of 'Barbie' matters
Greta Gerwig breathes life into the iconic Barbie doll with her upcoming film Barbie, premiering in theaters on July 21. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the movie has been gaining attention for its strong marketing campaign, which includes partnerships with Airbnb; Crocs; Burger King; and many other food, clothing, accessory, furniture and household