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Safaricom sponsors the Go Beyond influencer category in the ADIA Awards 2020 Shares Kenyan telecommunication company, Safaricom, has announced it is the Platinum Sponsor for the inaugural Africa Digital Influencer Awards (ADIA Awards). Safaricom will also sponsor the Go Beyond Influencer of the Year category in the ADIA Awards 2020 as part of their 20 year celebrations. The category will award an individual who has gone above and beyond and has used their platform for good. In selecting the nominees for the Go Beyond Influencer of the Year, Safaricom insisted on the selection of influencers that rhyme with Safaricom’s purpose of transforming lives and going beyond. Other qualities that Safaricom were looking for were: