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The Royal Commission for AlUla (RCU) officially launched one of the world’s most significant heritage and culture destinations to the Indian media. The virtual media launch event was addressed by Melanie de Souza, executive director of destination marketing; Dr Rebecca Foote, Director, Archaeology and Cultural Heritage Research from RCU and Huzan Fraser Motivala and Beena Menon, India representatives of RCU.
AlUla’s vast desert landscape features preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and human-made. As part of Saudi Arabia’s Vision 2030, it has been decreed that the priceless heritage and nature-based experiences of AlUla will be shared with visitors who will now have the opportunity to experience a living museum and a unique journey through time.
Experience AlUla webinar generates encouraging response from Indian travel trade By TBM Staff | Mumbai
Royal Commission for AlUla (RCU) in association with TravelBiz Monitor had organised maiden interactive webinar to introduce the newest gem of Saudi Arabia, AlUla, to the Indian market. The webinar witnessed a great participation from across the cities in India. The online event discussed key heritage sites of AlUla, hotels, activities, experiences and itineraries. Connectivity and visa access to AlUla were also discussed.
Initiating the web-discussion, Melanie de Souza, Executive Director, Destination Marketing, RCU, said that India is an important market for them. AlUla is one of the most significant global heritage sites that will take the whole world by storm. She also added tourism is going to play an important role in Saudi s economy. Saudi Arabia is synonymous with religious tourism and attracted many Indians