The habit of reading lasts when all other joys fade away
In Pakistan, where an already low literacy rate cuts sharply along gender lines, World Book Day promotes an enduring reading culture
Source: tribune.com.pk
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EBM and BBDO Pakistan flip the script on Mother's Day
On Mother’s Day, EBM and BBDO Pakistan came together with a campaign that transforms a societal view of blaming mothers into empathizing with them through one of its leading biscuit brand Gluco.
Source: dnd.com.pk
EBM brand Gluco flips the script on Mother's Day via BBDO Pakistan campaign – Campaign Brief Asia
On Mother’s Day, EBM and BBDO Pakistan have launched a campaign that transforms a societal view of blaming mothers into empathizing with them through one of EBM’s leading biscuit brands, Gluco. The idea was conveyed through a very clever “flip” of a commonly asked question in Urdu: “Kaisi maa ho?” (
Source: campaignbriefasia.com
Children nationwide are humming along Gluco Kahani's
Urdu rhymes by Gluco Kahani help children learn valuable life lessons
Source: tribune.com.pk
Peek Freans Gluco Steps into the World of Urdu Content for kids
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Source: nation.com.pk