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On Mother’s Day, EBM and BBDO Pakistan came together with a campaign that transforms a societal view of blaming mothers into empathizing with them through one of its leading biscuit brand Gluco. ....
On Mother’s Day, EBM and BBDO Pakistan have launched a campaign that transforms a societal view of blaming mothers into empathizing with them through one of EBM’s leading biscuit brands, Gluco. The idea was conveyed through a very clever “flip” of a commonly asked question in Urdu: “Kaisi maa ho?” ( ....