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ST. LOUIS — An employee’s menu hack is now being served at all Lion’s Choice locations. The local restaurant chain is introducing “The Remix,” It is a new version of its classic Original Roast Beef Sandwich. The sandwich comes with Lion’s Choice signature roast beef and adds Swiss cheese, garlic aioli, and buttered Texas toast. […]
The CEO promises 'the Remix' is part of an 'awakening' for the St. Louis-based fast food chain
In the short term, he said to expect some more aggressive advertising and marketing from the St. Louis-based fast-food restaurant operator.
Lion’s Choice names Yum Brands veteran Fred Burmer CEO, replacing Michael Kupstas
Lion’s Choice announced the appointment of Fred Burmer as Lion’s Choice’s new CEO beginning in April. Burmer is an industry veteran bringing 40 years of quick-service restaurant experience to his position at Lion’s Choice with executive leadership at brands such as PepsiCo and YUM! Brands, including Pizza Hut, Taco Bell, KFC and Long John Silver's.