United Kingdom broadcasters lead Netflix
6 May 2021 10 May 2021 Netflix only reveals selective viewing information, so how would some of its most popular programmes compare to broadcast viewing figures? A representative sample of 2,000 households in the United Kingdom offers an insight and suggests that the most popular programmes on broadcast channels still dominated viewing in 2020. Television and viewing viewing research company Digital-i has developed a technique for estimating Netflix viewership through collecting passive viewing data among a representative sample of 2,000 households in the United Kingdom. Thinkbox, the marketi...