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Everyone is now using full-body deodorant: 'People are just struggling with body odor'

Consumers began applying underarm deodorant to their feet, groin or chest, the demand for whole-body deodorant ushering in a new wave of full body deodorants to fight the unfavorable stench throughout the day from household names like Dove, Secret and Old Spice. ....

United States , Jeremy Horowitz , Freddy Bharucha , Shannon Klingman , Megan Smith , Women Wear , Dove Men , Care Whole Body Deodorant , North America , Hume Supernatural , Fashion Amp Beauty , Return To Work ,

P&G's Freddy Bharucha Named President, North America Personal Care and Beauty – WWD

Bharucha is the first in the role at the P&G, which owns brands Mielle Organics, Tula Skincare and Olay, which just collaborated with Cristian Siriano. ....

United States , Markus Strobel , Alex Keith , Freddy Bharucha , Procter Gamble , Care Products Council , North America , Old Spice , Personal Care Products , Wall Street ,