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"Traditionally, behaviour change interventions, such as policies and campaigns, have tended to focus on providing information or incentives that aim to change the way people think about their behaviour....The problem is that a substantial proportion of what people actually do is not explained by what they intend to do." At the core of behavioural i
Diversity Courses Are Wasted Without Data to Track Workforce Composition: Opinion The movement against unconscious bias training, once a key element of employers’ diversity and inclusion strategies, is growing. A controversial UK report into racial inequality has called for organizations to drop the courses entirely. It may actually be too soon to write them off, but investor pressure may help find something better. Courses to tackle unconscious bias seek to address the problem that deep-seated, reflexive ways of thinking lead to discriminatory behavior. While there’s plenty of evidence t...