Walmart Acquires Virtual Fitting Room Company Zeekit as It Makes Push Into Fashion
Shoppers will be able to use the technology to try on clothing from Walmart’s private labels or national brands it carries and get opinions from friends.
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Shoppers will be able to use the technology to try on clothing from Walmart’s private labels or national brands it carries and get opinions from friends.
Walmart acquires virtual clothing try-on startup Zeekit Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the fabric of the garment itself. Deal terms were not disclosed. According to data from PitchBook, Zeekit had rais...
advertisement advertisement Walmart has announced it’s acquiring the Israeli-based, female-founded startup Zeekit. The reason? As more people have turned to online shopping for clothing (thanks, pandemic), a pain point of that experience has become annoyingly obvious: It sucks buying clothes online because you never know if they will fit right or look as good on you as they look in the pictures on your screen. advertisement That’s where Zeekit’s virtual fitting room technology comes in. Zeekit’s platform uses computer vision and artificial intelligence technologies to map the selected...
Walmart is not a fashion destination, but high-profile fashion designer Brandon Maxwell hopes to change that. Author: Talk Business & Politics Updated: 4:43 PM CDT April 4, 2021 BENTONVILLE, Ark. — Walmart is not a fashion destination, but high-profile fashion designer Brandon Maxwell hopes to change that as the creative director for the retailer’s exclusive, higher-end Free Assembly and Scoop fashion brands, including various men’s and women’s clothes. The announcement came just as Wells Fargo analysts reported Amazon had unseated Walmart as the leadin...
According to data from Wells Fargo, Amazon's U.S. sales of clothing and shoes, including third-party sellers, grew 15% in 2020 to $41 billion. The increase represents 11-12% share of all apparel sold in the U.S. and 34-35% share of all apparel sold online.