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This is a swing state that flipped the supreme court. or in november, with elections or president biden's initial win in this state. president biden needs voters to be enthusiastic. >> you've worked on campaigned and administrations, including this one let's start with the message in biden's announcement the question in the years ahead, if we have more freedom, more rights or fewer. is that going to resonate, do you think? >> i think the freedom message is the best way to couch what's going on across the country. one of the new york districts that did go for a democrat that was a swing distric...

Privilege. they never did that again. so, everybody does it differently, but just to let them run crazy, that's crazy. >> i'm all for positive reinforcement and consequences for bad behavior. kids were doing a lot more screen time, less interaction between parents and children and we have seen obesity, mental health crises, speech impairment in younger kids but it seems kids can benefit from more structures these days. >> kara: exactly i'm listening intensely because i've only been a mom three months. my perception right now is kids thrive on order. you don't thrive with an ipad sitting in fro...

Freedoms, freedom summer, the freedom rice, integral to the civil rights movement, the pivot away from the right to marry to the freedom to marry, that was integral, along with many other things, of course, to the marriage equality movement. for too long, democrats and the left had left the right claim freedom, when they stand for nothing more than being authoritarian and taking away our freedoms. what a freedom message does is it allows us both to clearly articulate exactly with the other side is doing, activate loss aversion, which is incredibly potent form of political persuasion and say wh...

What a freedom message does is it allows us both to clearly articulate exactly with the other side is doing, activate loss aversion, which is incredibly potent form of political persuasion and say what we are for. you can do all of that with a single frame, which you can repeat over and over and over again. that repetition is really key, because once a message is more familiar to listeners, absent the content, regardless of the content, it is more popular and more persuasive, just from being familiar. >> i was going to say i could not agree with you more on democrats acquiescing freedom there ...

Are to the place that we need to be, you need to demonstrate that you are actually in the wing in this fight. that is one thing. the other thing is freedom. and the potency and power of a freedom message. we need to remember that freedom is the value that americans across demographics, and this is held true overtime, most closely associate with this country. and we need to remember that freedom is the narrative anchor for some of the most important progressive victories of our history. obviously, the new deal before freedoms, freedom summer, the freedom rice, integral to the civil rights movem...